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Last
Updated: [ The Atlanta Journal-Constitution: 1/20/04 ]
The skinny on hypnosis
Technique gives
hope when diets falter
By BO
EMERSON
The Atlanta Journal-Constitution
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MYTHS:
- Hypnotic subjects
relinquish control. (Hypnotists say no hypnotist can control a subject's free
will.)
- Hypnosis
renders a person unconscious. (People remain conscious and aware during hypnosis. "It's
an active mental state. It's not like sleeping,"
says Marc Oster of the American Society of
Clinical Hypnosis.)
- Hypnotists
use a swinging watch to "mesmerize"
their subjects. (Not anymore. They usually
direct a subject to close the eyes, breathe deeply and visualize certain relaxing
scenarios.)
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Jan
Nelson has lost the same 70 pounds more than once.
Two
or three times, in fact.
Every
January she resolved to do better, but somehow the weight followed her around
and jumped right back on.
This
New Year's Day, Nelson made no such resolution. She doesn't have to promise to
become a new person because, she says, it's already happened.
"I'm
living the new life."
Nelson
credits hypnosis, a technique that is fast capturing a share of the $40 billion
weight loss industry. Long accepted as a way to quit cigarettes, hypnosis also
is being used for weight control, pain management, postoperative recovery, test
anxiety and athletic performance.
Nelson,
a marketing development officer with Fleet Capital, tried Jenny Craig, Weight
Watchers and other programs, but her results never lasted.
Last
May, the 54-year-old Brookhaven resident began visiting the Positive Changes
center in Sandy Springs, which uses hypnosis, nutrition classes and exercise
consultants to help their clients, most of whom are looking to trim down. Customers
are lulled into trance with pulsing lights and sounds and listen daily to compact
discs to reinforce the lessons given during class.
Nelson
has lost 25 pounds since May but is confident that the rest will come off eventually. "It's
just a matter of time,"
she says. "It will just happen."
Her
assurance contrasts sharply with the feeble hopefulness that characterizes the
month of January -- a season of questionable promises.
It's
a peak time for health club membership sales and subscriptions to weight loss
programs. And, lately, for trips to the hypnotist.
Patrick
Porter, co-owner of Positive Changes, which has 74 centers around North America,
says his company does 70 percent of its business between January and June.
"Starting
in the third week of January, people realize they can't do it on their own," he
says.
Marc
Oster, president of the American Society of Clinical Hypnosis, has noticed the
same pattern. This time of year, "business explodes."
Hypnosis
itself is also entering a boom period, says Oster, whose organization represents
2,500 health professionals. Some nurses now put patients in a light trance to
help them remain calm during claustrophobia-inducing MRI, or magnetic resonance
imaging, exams, reducing the error rate to near zero. Physical therapists can
even use posthypnotic suggestion to improve compliance when they, for example,
teach a client how to avoid aggravating a back injury.
"We're
seeing a lot of change," says Oster.
Not
so long ago, hypnotism survived only as a trick for performers in nightclubs.
For many Americans, it retains the bogus scent of the stage "mentalist."
Nance
Joiner, a Douglasville mortgage broker who used hypnosis to help moderate the
pain and anxiety of a hysterectomy, was at first skeptical. The reputation of
hypnotists, she had heard, was they put you under and made you "squawk like
a chicken."
Instead,
hypnotism helped her stay calm, use less pain medication and reduce her recovery
time from six weeks to seven days.
The
first modern hypnotist, 18th century German psychiatrist Franz Anton Mesmer,
gave us "mesmerism," but he also cast doubt on its validity with his
other rather strange notions. (He used magnets to cure his patients during "magnetic
seances,"
which he held wearing a long purple robe and wielding a white
wand.)
Scottish
surgeon James Braid (1795-1860) saw a demonstration of mesmerism and soon put
it to work, performing open-heart surgery without anesthesia on patients who
had been "hypnotized."
He coined the term, using "hypnos," the Greek word
for sleep.
Shadow
of Svengali
In
1894, novelist George du Maurier dreamed up the evil hypnotist Svengali, a controlling
monster who continues to generate bad press for the discipline.
For
this and other reasons, doctors have been slow to embrace hypnosis -- even though
it has gained a stamp of approval from several factions of the established medical
community.
In
1958, the American Medical Association certified hypnosis as a legitimate tool
for treatment, though few doctors used it. And in the past decade, a handful
of studies have demonstrated its efficacy.
For
example, a study published four years ago in the British medical journal Lancet
concluded that subjects using self-hypnosis required less analgesia during recovery
from renal and vascular surgery and experienced less pain and anxiety.
Yet
hypnosis still evokes negative stereotypes, including the fear of relinquishing
control to a Svengali figure.
While
hypnosis is powerful, the Svengali-like power of the hypnotist is overrated,
say adherents.
"When
someone goes to you and says 'Make me stop smoking,' no one can make you anything," says
Flip Orley, a Lafayette, La.-based comedian who gets laughs hypnotizing customers
at comedy clubs.
'Not
a magic wand'
His
job isn't easy. "It takes cooperation on the part of the volunteer," Orley
says. "They're not asleep, they're not unconscious, they don't lose control
and any suggestion you make, they might decide not to do it."
If
he's going to suggest that they are fluent in the language of space aliens, a
bit that he uses in his routine, they must be both verbal and creative.
"It's
not a magic wand," says Dwight Damon, president of the 7,000-member National
Guild of Hypnotists. "It's a way to help you use the ability that you already
have."
In
October, Atlanta Falcons offensive lineman Bob Whitfield decided that a hypnotist
might help his game -- and also draw listeners to his weekly radio show, "What
Up, Bob," on Z93. He underwent an on-air session with Dr. Wesley Anderson,
who made suggestions about using certain "trigger points"
to keep him focused on his game.
Whitfield
was impressed, even though the team was clobbered by the Rams 36-0 in the very
next game.
"I
had a much better game," Whitfield insists. "We didn't win, we still
got our [rear-ends] whooped, but, hell, not everybody got hypnotized, not everybody
was concentrating as much as me."
Caution
on weight loss
There
are few reliable figures on the number of Americans using hypnosis. Damon estimates
there may be 10,000 to 15,000 professionals trained in hypnotism working in this
country, but many see only a few clients a year. Positive Changes centers average
about 130 visits a day, or 48,000 client-sessions a year.
However,
some hypnotists caution that the weight loss sought by clients of Positive Changes
is a tricky goal.
"Obesity
is a multidimensional problem," says Oster. "We can't go in and remove
the overeating thing. We can't go in and make you an exercise fanatic."
Sessions
with a hypnotherapist might cost $150, costs that are usually not covered by
insurance programs. Visitors to the Sandy Springs Positive Changes center pay
about $40 a week, says owner Mitch Hight, though subscribers usually return for
multiple visits each week over the course of a year.
Nelson
says her treatment package cost $2,400.
The
end result, says Nelson, is she has learned new eating and exercising habits.
She is driven to eat protein in the morning, not high-carb foods. She feels the
strong urge to exercise every day. And she handles the challenges of her job
much more intelligently.
"The
most dramatic thing is how I manage stress in my life,"
she says, "being so positive and having so much energy."
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